Week 1

Mobile Phone Ideas

Brand Name: Digital

Product Name: Timer

Design:

Unique Selling Point:
Alarm Sounds- If I put an alarm at 8am my phone will be on silent or other mood since 8am. Also it has a music player at the back so you can start playing music whenever you want. Also the phone is strong, waterproof and has a good quality camera.

Target Audience: Young Adults- because it has a lot of extra features that young adults like.

Price: £150.

Advert Ideas

1-

A girl goes to the phone store and she discovers ‘Digital’ phone and she starts to play the music from the music player at the back cover and she is amazed. She accidently drops the phone on the floor but the phone doesn’t have any cracks. She buys it and she is happy. This advert shows that the phone is strong and that it has a music player at the back, so it may interest some people.

2-

A girl buys ‘Digital’ and when she walks out of the store it is raining heavily. She is happy that the phone is working in water. Then she does a photo with her friend and discovers how good the camera is. On her way home she uses an app downloaded from AppStore to go on Facebook. This advert shows that the phone is waterproof, has a lot of megapixels and has an app store.

3-
Young pretty girl sits in the café with her younger sister. She is using her 'Digital' phone to do a lot of good quality photos of her sister. She does lots of them and discovers how much memory the phone has and she is amazed. This shows that the phone has a lot of memory. Also in all 3 adverts it shows that it is multi-coloured so it looks good and cool.

Front