Adverts

#1

-A girl goes to the phone store and she discovers ‘Digital’ phone and she starts to play the music from the music player at the back cover and she is likes it. She accidently drops the phone on the floor but the phone doesn’t have any cracks. She buys it and she smiles.

Characters:

-A girl which is around 20 year old. She is attractive and smart.

-A man who works in the store.

-Friends of the girl in the same age group

Presentation of the product:

-Multi-coloured

-music player at the back over

-touch screen and keypad

-waterproof

-Strong

-45 megamixels

-AppStore

#2

-A girl buys ‘Digital’ and when she walks out of the store it is raining heavily. She is happy that her new phone is working in water. Then she does a photo with her friend and discovers how good the quality of the camera is. On her way home she uses an app downloaded from AppStore to go on Facebook.

Characters:

-A girl around 18-20 year old. She likes to go out with friends.

-Worker in the phone store.

-A friend of the girl. Same age as her.

Presentation of the product:

-Music player at the back

-Waterproof

-High GB

-Strong

-AppStore

-45 Megapixels

-Touchscreen and Keypad

#3

-Young girl sits in the café with her younger sister. She is using her ‘Digital’ phone to do a lot of good quality photos of her sister. She does lots of them and after a while she discovers how much memory the phone has and she is happy so she carries on doing photos. On the next day she tells her friends about her new phone and they buy it as well.

Characters:

-Teenage girl around 17. Likes photography

-Younger sister around 10

Presentation of the product:

-Multi-coloured

-High GB

-AppStore

-Touchscreen and Keypad

-Strong

-45 Megapixels

-Music player at the back cover

Week 1

Mobile Phone Ideas

Brand Name: Digital

Product Name: Timer

Design:

Unique Selling Point:
Alarm Sounds- If I put an alarm at 8am my phone will be on silent or other mood since 8am. Also it has a music player at the back so you can start playing music whenever you want. Also the phone is strong, waterproof and has a good quality camera.

Target Audience: Young Adults- because it has a lot of extra features that young adults like.

Price: £150.

Advert Ideas

1-

A girl goes to the phone store and she discovers ‘Digital’ phone and she starts to play the music from the music player at the back cover and she is amazed. She accidently drops the phone on the floor but the phone doesn’t have any cracks. She buys it and she is happy. This advert shows that the phone is strong and that it has a music player at the back, so it may interest some people.

2-

A girl buys ‘Digital’ and when she walks out of the store it is raining heavily. She is happy that the phone is working in water. Then she does a photo with her friend and discovers how good the camera is. On her way home she uses an app downloaded from AppStore to go on Facebook. This advert shows that the phone is waterproof, has a lot of megapixels and has an app store.

3-
Young pretty girl sits in the café with her younger sister. She is using her 'Digital' phone to do a lot of good quality photos of her sister. She does lots of them and discovers how much memory the phone has and she is amazed. This shows that the phone has a lot of memory. Also in all 3 adverts it shows that it is multi-coloured so it looks good and cool.

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